Blog

My musings on brands

Posts tagged Branding
India — One year on in 2018

#Brand building in #India is challenging. That is a simple statement but covers the entire gamut of aspects #marketers need to think about. The country is going through a significant phase of #digital #payments transformation. In this article, I discuss the pros and cons of jumping on the digital payments platform. Started by #PayTM, but now with #Tez and #Whatsapp in the fray, brands have a lot to understand and adopt.

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