A strategy not implemented is just a thought
A successful strategy’s backbone are the assets of the organisation, both tangible and intangible. Rigour and discipline in implementation checks the strength and integrity of this backbone, and also its flexibility and ability stretch
STRATEGY FORMULATION & IMPLEMENTATION
Implementation is the primary focus in my approach towards strategy formulation. To ensure success, an implementation plan should not be an afterthought but the core part of the process. My experience spans the wider domain of brand and growth strategy
TRANSFORMATION
Transformation needs to have a set of clear objectives, which when realised leads to a significant improvement from the current state of affairs. I design, rollout and implement transformation initiatives in the brand, marketing, insights & analytics and knowledge management domains
JOINING THE DOTS
Many a times, strategic questions are best solved by effectively harnessing existing data, information and insights. I work with strategic leaders by bringing together different sources of information, and creating value to address key strategic objectives.
QUANTITATIVE RESEARCH
I support insights & analytics, brand and marketing leaders with focused and decisive pieces of quantitative research. This is always to answer key strategic questions or to fill a significant gap of understanding. The research conducted is customised to the specific need, and there are no ‘black box’ solutions
PROGRAMME MANAGEMENT
I drive strategic implementation by designing and driving impactful programmes in the brand, marketing and insights & analytics domains. The objectives of these programmes can range from effective brand performance measurement, harmonisation of success KPIs, organisational knowledge management to building roadmaps